Created for the Burgo Fashion Show 2026, the looks designed and made by students at Istituto di Moda Burgo Roma take centre stage in a new editorial. Real garments, AI-generated models and settings: a fresh interpretation of the visual world of DéjAIvù.
They first met the public on the runway at the Burgo Fashion Show 2026. Now, the garments created by students at Istituto di Moda Burgo Roma take on a new visual narrative through an editorial photoshoot produced with the support of artificial intelligence.
The looks are part of DéjAIvù, the concept behind the Burgo Fashion Show 2026, and were designed and made for that runway show. This new project revisits these creations, placing them in a decaying industrial setting where the elegance of the garments interacts with weathered walls, metal structures and spaces with a dystopian feel.
Discover the full editorial on Instagram @istitutoburgoroma.
From the Runway to a New Visual World
The runway showcases garments through movement, the sequence of looks and direct interaction with the audience. An editorial allows us to explore them at a different pace: lingering on a silhouette, taking a closer look at the craftsmanship and discovering connections between each garment and its surroundings.
For this photoshoot, we revisited some of the looks created for DéjAIvù, exploring a different way to present them.
The industrial setting brings the images together. Weathered surfaces and light streaming through vast spaces contrast with the tailored lines and colours of the garments. Each look retains its own character within a shared atmosphere.
Real Garments, AI-Created Images
The garments featured in the editorial are real: they are the result of the design and garment-making work carried out by the students for the Burgo Fashion Show 2026. The models and settings, meanwhile, are generated using artificial intelligence.
This distinction is part of the project. Behind every look are an idea, pattern development, cutting, fittings and finishing touches. The photoshoot builds on that work to create new images around the garments.
Photographs of the original garments served as the reference for this experiment, with the aim of preserving their distinctive features: proportions, colours, volumes and construction details.
The Creators Behind the Looks
The creations selected for this editorial were made by Angelina Grimaldi, Aurora Garofoli and Alice De Marco, Erika Severino and Maya Teoman, students at Istituto di Moda Burgo Roma.
The new photoshoot offers another opportunity to explore their designs and the choices that define them. The transition from the runway to editorial imagery draws attention to different aspects of the same garments, continuing the story that began with the fashion show.
The Story of DéjAIvù Continues
Presenting a creation also means choosing how to show it: what atmosphere to evoke, which details to highlight and what connection to build between the garment and the viewer.
This editorial explores these possibilities through artificial intelligence, keeping the looks created for DéjAIvù and the work of their creators at its heart.
Discover the full editorial on Instagram @istitutoburgoroma.
